Insights

Автор: admin

Benchmarks · 01.09.2026

Reg2Dep benchmarks by GEO — what “normal” actually looks like.

The most-asked question we get, answered with ranges rather than a single number — because the range is the useful part.

Cohort math · 26.08.2026

Why your cost per FTD is lying to you.

A cohort math walkthrough using real (anonymised) numbers: the campaign that wins in the dashboard and loses at day 90.

Teardown · 20.08.2026

Casino cashier UX teardown: 8 live brands, ranked.

Screen by screen, with the specific decisions that cost each one deposits.

GEO · 14.08.2026

Brazil after regulation: what actually changed for acquisition.

Payments, advertising constraints, competitive density, and what the first wave of licensed operators got wrong.

Affiliate · 08.08.2026

Building an affiliate program affiliates don’t warn each other about.

The four clauses that generate every dispute, and how to write them so they don’t.

SEO · 02.08.2026

Link building for gambling that survives a manual review.

What we do, what we refuse to do, and why the refusal is commercial rather than moral.

Creative · 27.07.2026

Creative fatigue in iGaming: how fast, and how to stay ahead of it.

Decay curves by channel, and the production cadence that keeps ahead of them.

Payments · 21.07.2026

Payment methods by GEO — the deposit conversion map.

Which methods have to be above the fold in each market, and what it costs when they aren’t.

SEO · 15.07.2026

What a core update does to a casino affiliate site, and how to recover.

A recovery timeline from a real engagement, including the two months where nothing improved.

Retention · 09.07.2026

Retention math: why day-30 redeposit rate beats CAC as a KPI.

The arithmetic, and what changes when you rebuild reporting around it.