The numbers, and how we got them.
Most of our clients are under NDA. That's normal in this industry and we're not going to pretend otherwise by decorating this page with logos you can't verify. So here's what we can show: the market, the problem, what we changed, and what happened.
Featured cases.
If you want more than this, we'll arrange a reference call with a client operating in a GEO that doesn't compete with yours.
Brazilian sportsbook
- Organic sessions
- +312%
- Cost per FTD
- −41%
- Reg2Dep
- 2.4×
- Was
- 8.9% Reg2Dep
The client believed the problem was creative. The audit found the cashier: Pix third in the list, no recovery path on failed transactions. We rebuilt the deposit flow and the Portuguese content with local writers.
Canadian casino
- FTD volume
- +186%
- Blended CAC
- −28%
- D30 redeposit
- 34%
- Was
- Platform theme
Visually identical to four competitors in the same SERP. We rebranded off the template, rebuilt onboarding, and moved paid acquisition to optimise on 90-day cohort value.
Affiliate network
- Sessions / month
- 4.1M
- Revenue per visit
- +92%
- Core-update losses since
- 0
- Was
- −60% organic
Lost ~60% of organic traffic across two core updates. Bought links, thin content across four GEOs. We disavowed and cleaned, rebuilt topical clusters and replaced the content engine with native-language writers.
Every case follows the same structure, including the last section.
A case study with no mistakes in it isn't a case study, it's an advertisement. Ours have mistakes in them.
The situation
Where the brand was, with the uncomfortable numbers included.
The diagnosis
What the audit found, including what the client believed was wrong but wasn't.
What we did
Month by month, specifically.
The numbers
Before and after: organic sessions, cost per FTD, Reg2Dep, deposit completion, 90-day LTV, monthly NGR.
What we'd do differently
One honest paragraph per case.
Want the full version of any of these?
We'll walk you through it on a call, including the parts that didn't work.
Book the walkthrough