Every market has one payment method that most players reach for first. If it is not the first thing they see in the cashier, deposit completion drops — in our measurements, by 15 to 40 percentage points depending on how far down it is buried. This is the map, and the cost of ignoring it.
The map
- Brazil: Pix. Nothing else matters for licensed brands; deposits must come from the player’s own CPF. QR expiry handling and a retry path are the whole cashier.
- India: UPI first, then local wallets. Card-first flows sit at the bottom of the Reg2Dep range for the market.
- Canada: Interac e-Transfer first. Cards second. Anything else is noise for most players.
- UK & Ireland: Debit cards, then open banking and PayPal where the licence permits. Apple Pay position matters more than anyone expects on mobile.
- Germany: Bank-transfer methods (Sofort-style) and PayPal where available; note deposit limits are enforced across the market.
- Netherlands: iDEAL. First, and ideally only on the first screen.
- Sweden & Finland: Bank-ID-linked instant transfers; pay-and-play flows set the expectation for speed.
- Mexico & Chile: Cash vouchers and local wallets alongside cards. Omit vouchers and you lose the unbanked majority.
- Nigeria, Kenya, Ghana: Mobile money (M-Pesa and equivalents) and bank USSD. Cards are a minority method.
- Crypto-facing brands: USDT on the chains your players actually use, with a fiat on-ramp that does not require a second registration.
What it costs
Three measurements from engagements, rounded:
- Moving Pix from third to first in a Brazilian cashier: deposit completion on mobile +58%.
- Moving Interac from fourth to first for an Ontario casino: registration-to-deposit +9 points.
- Adding mobile money to a Kenyan sportsbook that was card-only: first deposits +140% in the first month, on unchanged spend.
Beyond the order
- Show the minimum before submit. Discovering it as an error is the second most common deposit failure after declines.
- Preset amounts tuned to the market. €10/€25/€50 in Germany; R$20/R$50/R$100 in Brazil.
- Currency pre-selected from the account, not from a dropdown.
- One retry, one alternative method on any failure, inside the same screen.
What to do on Monday
- List your top three deposit methods by share of completed deposits, per market. Compare to your cashier order.
- If the top method is not first, move it. This is usually a platform setting, not a development ticket.
- Measure deposit completion, not deposit attempts, before and after.