Registration-to-deposit is the one number every operator quotes and almost nobody benchmarks properly. The question we get on most first calls is some version of “is 14% bad?” The honest answer is: it depends on the market, the product and how you count. So here are the ranges, how we count, and what to do when you are below the bottom of one.
How we count
- Registration = an account created, whether or not it was verified.
- Deposit = a first deposit confirmed by the platform, not a deposit attempt.
- Window = 7 days from registration. Day-30 Reg2Dep is a different, larger number; most dashboards quietly mix the two.
- Traffic mix matters more than anything below. A brand-search cohort will convert at two to three times the rate of a display cohort on the same site.
The ranges
Seven-day Reg2Dep, blended across sources, from the engagements we have run or audited. Treat these as a sanity check, not a target — a site inside the range can still be leaking badly on one payment method or one device.
- UK, Ireland, Nordics — casino: 24–38%. Sportsbook: 20–32%. Mature markets, mature players, fast KYC. Anything under 20% is a cashier or verification problem, not a traffic problem.
- Canada (Ontario) — casino: 20–32%. Interac position in the cashier is the single largest driver of the spread.
- Germany, Netherlands, Sweden — casino: 15–26%. Deposit limits, mandatory pauses and slow verification push the number down; it is structural, not fixable with UX alone.
- Brazil — sportsbook: 12–24%. Since regulation, same-CPF Pix and facial-recognition KYC have raised the floor for compliant brands and removed the ceiling for the rest.
- LatAm ex-Brazil — casino & sportsbook: 9–20%. Payment coverage is the variable: local wallets and cash vouchers, or nothing.
- India — sportsbook: 8–18%. UPI-first funnels sit at the top of the range; card-first funnels at the bottom.
- Sub-Saharan Africa — sportsbook: 6–15%. Mobile money and low-spec devices define the funnel; a 4MB landing page costs more deposits than any bonus can buy.
What the range does not tell you
Three things move a site inside its range by more than any campaign:
- Payment method order. Every market has one method that 60–80% of players use. If it is not first, you are in the bottom third of the range by default.
- Where KYC sits. Verification before the first deposit costs 20–35% of registrations in every market we have measured it. Move it to withdrawal wherever the licence allows.
- Failure handling. A declined transaction with no retry and no alternative method is the most expensive screen on your site. Most brands have never looked at it.
What to do on Monday
- Pull Reg2Dep by source and by device for the last 90 days. Blended numbers hide the leak.
- Open your own cashier on a mid-range Android on mobile data. Count the taps to a confirmed deposit.
- If you are under the range for your market, fix payment order and verification timing before you touch spend.
Ranges are drawn from engagements and audits run by TILTPROOF and are rounded. Your platform, licence conditions and traffic mix will move them.