VerticalCasino

Casino is a retention business wearing an acquisition costume.

Slots players are cheap to acquire relative to sportsbook and expensive to keep. The economics are decided by a small share of the cohort, which means the entire operation lives or dies on whether high-value players find a reason to stay after the welcome offer expires. Most casino marketing budgets are allocated as if the opposite were true.

Send lobby & cashier See the numbers

What we work on.

We'll tell you where the value players are leaving.

  1. 01

    Lobby experience

    Game discovery is your retention product. Most lobbies are a wall of tiles sorted by provider deal rather than by what the player actually returns to.

  2. 02

    Cashier completion

    The highest-leverage screen you own, and usually the least designed.

  3. 03

    Bonus economics

    Welcome offers that recruit players rather than abusers; wagering terms that survive contact with a forum.

  4. 04

    Cohort-led acquisition

    Buying to 90-day value instead of to registration volume.

  5. 05

    VIP identification

    Spotting the players who matter in week one, not month four.

Send us your lobby and your cashier.

No deck, no discovery fee, no obligation. We reply within one business day.

Send lobby & cashier