Responsible marketing policy.
Our standards for who we work with, where we advertise and how we treat player protection. Not a compliance checkbox — it's what keeps our clients' licences intact and our own name usable.
Who we work with, and who we market to.
If a licence lapses or is restricted, campaigns in the affected market stop.
Licensed operators only
We work exclusively with operators holding a valid licence for every market we market them into. We verify licence status before contract and monitor it during the engagement. If a licence lapses or is restricted, campaigns in the affected market stop.
Adults of legal gambling age
18+ or 21+ depending on market. Every campaign we build includes age-gating and geo-gating appropriate to the market, and we do not use creative, placements or channels aimed at or disproportionately reaching minors.
What we won't do.
If a campaign only works when the review platform misunderstands what's being advertised, we don't build it.
Design work, not footer text.
Responsible-gambling messaging, deposit limits, self-exclusion routes and reality checks are treated as design work. In CRM engagements the behavioural signals used for churn prediction are also used for harm detection, because they are the same signals.
Complaints
If you believe work we've produced breaches this policy or local advertising rules, write to [compliance@tiltproof.com]. We respond within five working days.
compliance@tiltproof.com